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From mailbox to booked job

An HVAC company's past customers had gone cold. We designed, printed, and mailed QR-tracked reactivation postcards tied to automated follow-up.

Challenge

A large base of past customers had gone dormant. Outbound calls weren't scaling, and there was no way to reactivate them at a measurable cost.

Strategy

Run a QR-tracked direct mail reactivation campaign — designed, printed, and mailed in-house — with every scan captured in the CRM and dropped into automated follow-up.

System
Direct MailCRMMarketing AutomationWebsite Design
Implementation

Segmented dormant customers, designed reactivation postcards with a tracked offer, printed and mailed them, and built SMS + email follow-up workflows triggered by each QR scan.

Outcome

1,100 mailers produced 28 reactivated customers and a 4.2× return on mail spend — fully attributed.

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Your marketing shouldn't depend on you remembering what happens next.

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  • One connected system — not a pile of disconnected tools
  • AI that answers, qualifies, and books 24/7
  • Trackable digital + print in one pipeline
  • Know exactly what's producing revenue

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